(1) Surf the waves

Chapter 1: Surf the waves of opportunity

Dick Hackborn[1], who led HP into the printer business, defined a business leader’s job in short and clear terms: “To see the waves of opportunity and lead the company to ride them”.

As business leaders we need vision to see coming waves of opportunity and strategy to select the best position on these waves. However, vision and strategy alone are not enough. We must also lead the company or the business unit to ride the wave. That is the role of operational leadership.

In this chapter we position operational leadership where it deserves to be: as the prime driver for consistent lasting business success. It is an element in the management value chain in its own right. Its purpose is to lead our business to achieve its to-date goals consistently.



[1] Hackborn, Richard A., former HP executive