Introduction to chapter (page 111)
Obstacles won’t just go away. Specific action is required to achieve system states through which they will be overcome.
Traditionally such states are called objectives. In operational plans however, this term does not acurately get to the heart of the matter.
Lukewarm “will try to do my best” objectives are not helpful. Instead you need to require unconditional, firm, irrevocable and binding commitment by single accountable owners to lead the business system to the state of performance such that the obstacle is resolved.
To do so, follow three rules to establish right commitments in the plan.