(3) Systems view

Chapter 3: Systems view required

New world of networked companies

In this new world of rapidly changing networked companies business leaders must recognize that their view of what they lead needs to change. They are not just leading organizations, hierarchies, business units or employees.

Companies are value-adding systems

Rather, they lead a value-adding network, goal determined, self-organizing and social – in other words: their business system.[1]

The systems view recognizes the company as one element in its business ecosystem. Within that it is a self-organizing and self-creating living being gifted with both physical and social features, where one function can constrain the whole.

[1] Hans-Peter Liebmann, Professor em. of Marketing and Sales, University of Graz (Austria).